The mobile showroom that can now finish the job at the front door
Blinds With An Edge brings the showroom to the customer. The one thing Sue could not do at the door was hand over the price. Custom curtains, an outsourced range and her own install team made every quote an evening’s work. Here is what changed.
Blinds With An Edge
Geelong, VIC · Custom curtains, blinds, shutters, awnings and Ziptrak
blindswithanedge.com.au →A business built on turning up
Sue Kos runs Blinds With An Edge out of a mobile showroom, a walk-through van full of working samples that comes to the customer, anywhere across Geelong, the Surf Coast and the Bellarine Peninsula. It is a genuinely good idea. Choosing window furnishings is hard in a showroom and easy in your own lounge room, with the actual light and the actual furniture in front of you.
But the model had a gap in it. Sue could bring the samples, take the measurements and have the whole conversation at the front door, and then still have to say “I’ll send the quote through.” The pricing happened later, at a desk, hours after the customer’s enthusiasm had peaked.
Why her quotes were so hard to price
Blinds With An Edge is more complicated to quote than most businesses its size, for three reasons stacked on top of each other.
She makes her own curtains. Nothing about that is off-the-shelf pricing. Every curtain quote has to carry the fabric, the track, and the making price, calculated per panel rather than per window.
The rest of the range is outsourced. Blinds, shutters, awnings and Ziptrak all come from other manufacturers, each with its own pricing structure and options.
She runs her own installers. Install cost is not a flat line at the bottom. It varies by product and job, and it has to be right or the margin is wrong.
Put those together and a single quote might involve in-house curtain maths, three different suppliers’ price structures, and an install calculation, all of which had to be correct before anything went to the customer. That is why it took hours a day, and why it could not happen at the front door.
Why Sue was hesitant
We met at the Gold Coast Expo, and Sue was upfront that she had heard this pitch before. She had previously signed with another platform, been given a login, and then been left to configure a range like hers on her own. The software was never the problem. The problem was that nobody sat down and did the work of getting her actual pricing into it, so it never got used.
That is a completely reasonable place to be sceptical from. Anyone can hand over a login.
Seven or eight hours, one hour at a time
So we did it together. Seven or eight one-on-one sessions, an hour each, working through the business piece by piece until the system priced a job exactly the way Sue prices a job.
That meant building the curtain logic properly, fabric, track and making price, per panel, rather than approximating it with a per-metre rate. It meant loading the outsourced ranges with their real price breaks and options. And it meant getting installation costed into every quote automatically, by product and by job, so the number Sue quotes is the number that leaves her the margin she intended.
It was not quick, and we would not claim otherwise. Eight hours of a business owner’s time is a real cost. But that detail does not live in a spreadsheet. It lives in the owner’s head, and there is no way to get it into software except to sit down and ask.
The point of doing it that way is what happens afterwards. Sue changes her own pricing now, fabric increases, new ranges, install rates, without asking us and without waiting. She was in the room while it was built, so she knows how it works.
“I’d paid for software before and been left to work it out myself. This time someone actually sat with me until it matched my business, curtains, installers and all. That’s the difference.”
Sue Kos, Blinds With An Edge
Quoting at the door
The mobile showroom now does the whole job. Sue can measure, price and present a complete quote, custom curtains, outsourced products, installation included, while she is still standing in the customer’s home with the samples in front of them.
The hours a day of quoting are gone. And Sue has reported a clear lift in conversion since the change: more of her quotes are turning into confirmed jobs. The reason is not mysterious. A customer who is excited about a fabric on Tuesday afternoon and receives a quote on Tuesday afternoon behaves differently to one who receives it on Thursday, after a competitor has already been through.
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Setup 7-8 one-on-one sessions |
Quoting Hours a day to on the spot |
Result Higher conversion on quotes |
Outcomes as reported by Blinds With An Edge, September 2026.
Common questions
Can quoting software handle curtains you make yourself?
Yes, and this is where most platforms fall down. In-house curtain making needs fabric, track and making price calculated per panel, with your own workroom rates, not a generic per-metre estimate. Rollify builds that logic to match how you actually cost a curtain.
Can installation costs be built into the quote?
Yes. Install rates are set per product, so the cost of your own installers is carried through every quote automatically and your margin holds. Installer payments are tracked and approved in the same system.
What if I have been burned by quoting software before?
Fair enough, it is common. The difference is who does the configuration. Rollify onboarding is one-on-one and included at no cost, for as many sessions as your range needs, and you finish it knowing how to change every number yourself.
About Blinds With An Edge
Blinds With An Edge is a Geelong window furnishings business run by Sue Kos, offering custom-made curtains alongside roller blinds, romans, panel glides, verticals, plantation shutters, awnings and Ziptrak. Rather than asking customers to visit a showroom, Sue brings a walk-through mobile showroom of working samples to homes across Geelong, the Surf Coast and the Bellarine Peninsula, so you choose your window furnishings in the room they are going into. Find them at blinds and curtains in Geelong.
See how Rollify can do the same for your business
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