How to write a professional blind and curtain quote that wins jobs
May 2025 · 6 min read · Australian market
Quotes sent same day
3x
Higher close rate
+40%
Avg. response window
<2 hrs
Most blind and curtain businesses lose jobs not on price — but on presentation and speed. A customer who receives a polished, detailed quote within an hour of a site visit is far more likely to say yes than one who gets a rough email two days later, even if the price is identical.
The quote is often the first formal document a customer receives from your business. It sets the tone for the entire relationship. Here’s exactly what a winning quote looks like — and how the fastest-growing Australian blind businesses are producing them.
Speed is the first filter
Before anything else, the single most important variable in your quote close rate is how quickly you send it. Research across home services consistently shows that the first business to respond wins the majority of jobs — regardless of price.
The window is short. A customer who has just had three businesses measure up is making mental comparisons in real time. If you’re the first to land a professional quote in their inbox, you’re the benchmark everything else gets measured against.
The goal is to send the quote before you leave the customer’s driveway. With the right system, this is achievable on every single job.
What every professional quote must include
A quote that wins jobs isn’t just a price — it’s a document that builds confidence. Here’s what needs to be in it.
Your business details and branding
Logo, ABN, contact details, and licence number if applicable. Looks credible, builds trust immediately.
Customer name and job address
Sounds obvious, but a personalised quote feels intentional. A generic one feels like a form.
Itemised line items per room and window
Product type, fabric or material, exact dimensions, colour, operation (manual or motorised), and unit price. No vague bundled totals.
Supply and installation separated
Show both costs individually. Customers who want to query one shouldn’t feel the whole quote is a black box.
GST clearly shown
Always show the GST-inclusive total prominently. Customers shouldn’t have to do mental arithmetic.
Quote validity period
30 days is standard. Creates gentle urgency without pressure and protects you from pricing changes.
Deposit terms and next steps
State the deposit amount required to proceed, and exactly what happens after they say yes. Remove all ambiguity from the decision.
The mistakes that cost you jobs
Sending a lump sum with no breakdown
Customers can’t evaluate what they’re buying. A single number invites comparison shopping on price alone.
Waiting more than 24 hours to send
By the time your quote arrives, a competitor may already have their deposit.
Using a generic Word or Excel template
Unbranded documents signal a small, unorganised operation. Presentation matters more than most business owners realise.
No follow-up after sending
Most customers need one nudge. A single follow-up email 48 hours after the quote can recover 20–30% of jobs that would otherwise go quiet.
What the deposit conversation looks like
Many blind businesses are uncomfortable asking for a deposit upfront. This is a mistake. A deposit does three important things: it confirms the customer is serious, it covers your initial supplier outlay, and it dramatically reduces the chance of a job falling over after you’ve ordered product.
The standard in the Australian window furnishing industry is 50% deposit on acceptance, with the balance due on completion. State this clearly in the quote itself — don’t leave it as a conversation to have later.
If you can collect the deposit on the spot — either in person or via a payment link sent immediately after the customer accepts — your close rate will increase significantly. A verbal yes with no payment is not a confirmed job.
How Rollify changes this workflow
The manual quoting process — measuring, calculating, building a Word document, emailing it — typically takes 60–90 minutes per job. Rollify compresses this to under 5 minutes.
Supplier pricing is configured once and applied automatically. Your markup is built in. The quote generates as a branded PDF and can be emailed directly from the platform before you leave the site visit. If the customer accepts, a Stripe payment link goes out immediately for the deposit. The whole workflow — from measurements to confirmed job — happens in one place.
The businesses closing the most jobs in this industry aren’t necessarily the cheapest or the most experienced. They’re the fastest and the most professional at every touchpoint. The quote is the most important of those touchpoints.
Want to see how Rollify works?
Book a free 30-minute demo with the team.